Hey, there!

And I mean that quite literally as I’ve spent the last 5 years serving Biscoff cookies and instructing people to return their seat backs to their “original upright positions.” I wouldn’t trade my time as a flight attendant for anything. But these days, I’m taking on a new role as a freelancer doing something I’m truly passionate about: copywriting.

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Many years ago, I was given an opportunity to write copy for a precious metals distributing business. I spent the next 5 years meticulously crafting copy about gold and silver and numismatic coins (talk about niche)–and I loved it. On day one, a love for the art and science of copywriting was ignited in me. Of course, it helped that my ego was inflated by the entire sales team dubbing me “Shakespeare.” I knew I was no Shakespeare, but it was nice to be appreciated. And then I watched Mad Men, and I was convinced that copywriting wasn’t just fun; it was sexy, too. (Okay, that idea was short-lived.)

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While I love stringing words together to create persuasive copy, I am passionate about crafting copy that does more than simply persuade. I write copy that evokes emotion and fosters connection through the art of storytelling. One of the most valuable revelations I’ve had both in my time as a flight attendant and in my experience as a copywriter is that our stories are what connect us–and connection is far more valuable than a sale alone.

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If connection through story is the heart of my work, then empathy, authenticity, and integrity make up the foundation. My goal is always to write for my audience in a way that makes them feel seen and understood, and to give voice to an authentic message people can trust.

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Bottom line: I’m a copywriter by trade, but at my core I’m a storyteller with a vision for connection in an industry that, historically, has used manipulative sales tactics to bolster sales rather than nurture relationships. I am passionate about helping businesses find their voice and convey their story in a way that draws in clients and earns their trust. 

 

You have something amazing to offer, and I know how to get the word out. Let’s work together!